Drones Wear Womens Dress at Saudi Fashion Show
A DRONE FASHION SHOW IN SAUDI ARABIA. A bizarre fashion show in a Saudi Arabian luxury hotel has become a viral sensation on social media for featuring drones flying dresses on the runway. Videos of the unmanned flying devices carrying the floating dresses along a catwalk at the Jeddah Hilton Hotel have popped up on Twitter.
Written By: AJ Keil
A spokesman for the Hilton's events in Jeddah told CNN the display takes place at the hotel bazaar every year for Ramadan. The exhibition company decided to use drones this year instead of mannequins "to bring a change," he added. Mohamad Aljefri, team leader at the company flying the drones, Red Sea RC team, posted several videos of the show on Twitter:
But people on social media jeered at the display, comparing the dresses without models to ghosts or something out of a horror movie. "A ghost show in Saudi Arabia. I mean a fashion show," one user wrote, "A fashion show in Saudi Arabia is like a ghost film," another said. Users also included emoji of ghosts.
A DRONE FASHION SHOW – Thinking "Out Of The Box"
Fashion organizers from the region were also critical of the show."It's great to think out of the box. They were trying to do something different and fashion is such a creative space. However, this was not really something I would encourage or would like to see again,"
Alia Khan, chairwoman of the Islamic Fashion & Design Council in the United Arab Emirates, told CNN. "When you see empty clothes flying in the air, it's just unappealing and not mesmerizing or beautiful. There wasn't much to make me feel enticed to try that outfit. "You lose the shape; the dress is just hanging on the drone." Saudi Arabia had its first fashion week in April, with models taking to the runway in Riyadh for a female-only audience.
Source By: Gianluca Mezzofiore, CNN June 7, 2018
CNN's Tamara Qiblawi contributed to this report.
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A DRONE FASHION SHOW – Drones instead of Models
Weeks after Saudi Arabia's first-ever Fashion Week, a member of one of the country's most powerful families held another, more modest fashion event. The event, dubbed Fashion House, coincided with the Muslim holy month of Ramadan. It was held at the Jeddah Hilton hotel, and was hosted by part of the royalty-aligned religious Al ash-Sheikh family. The idea behind the event, Hanen Aljawharji, who presented at Fashion House, was to showcase Saudi Arabia's evolving technology achievements through a fashion show.
As part of that, Fashion House used drones instead of runway models. Drones carried skirts, dresses, handbags, and abayas — modest robe-like dresses common in Saudi Arabia — across the runway. Videos found their way to social media, where they received widespread mockery by people. Many people and media organizations described the event as not permitting female models. Others said it looked as if the clothing was "worn by ghosts".
The focus was new technology – drones
Aljawharji — the designer behind the Saudi Arabian abaya brand Vogueaholic, which was featured at the event said that the drone concept was part of the show's technology theme. Women are in fact permitted to model in Saudi Arabia and did so during April's Fashion Week, although only women were allowed at catwalk events and photography was forbidden.
"The event was focusing on the new technology, and the new era in technology, in the Middle East," Aljawharji said. "Rather than just normal, traditional, old school modeling."
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At the same time, the event took place during Ramadan, so event organizers were mindful to emphasize modesty. Aljawharji said they eschewed the loud music normally found at fashion shows, and using drones instead of women dovetailed with the country's conservative fashion culture.
"It's not an issue having modeling here. It's kind of being more religious," Aljawharji said. "This is the holy month of ours, so [models would] be wearing stuff that's not appropriate… We keep the respect of the religion and the rules."
Event organizers were inspired to use drones after Dolce & Gabbana employed the technique at Milan's Fashion Week in February. Drones carried handbags over the runway in lieu of models.
"It's a similar technology that we used," Aljawharji said. "We got influenced by Milan."
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BBC/NPR – A Drone Fashion Show in Saudi Arabia
A fashion show in Jeddah, Saudi Arabia, that used drones to walk clothes down a runway has been ripped apart by Arab fashion elites and critics who compared the dresses to ghosts and dementors.
Ali Nabil Akbar tells BBC Arabic he thought showing the dresses via drone during the Saturday show at Hilton Hotel was "suitable for Ramadan."
"The idea is that we want to add things that are simple yet beautiful," Akbar tells the BBC. "Even the décor and set-up of the hall was organized beautifully, everything involved innovation."
The show in the western port city came weeks after the Saudi capital Riyadh hosted its first-ever Arab Fashion Week. NPR's Jackie Northam and Fatma Tanis covered the April event, which featured models wearing clothes by Jean Paul Gaultier and other designers from around the world:Footage shows a black floor-length dress fluttering across a hotel ballroom, its sleeves rustling under chandeliers and above the heads of men in long white robes and checked red and white headscarves. A green dress follows on a black hanger, while the drone's loud buzz competes with the soft music playing in the background.
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A DRONE FASHION SHOW – Details
"The first gowns by designers like Lebanon's Tony Ward and Bibisara from Kazakhstan were ultra-feminine — with long trains and an emphasis on sequins, feathers and beads…"Saudi women regularly attend fashion weeks in New York, Paris and Milan. But the kingdom is still highly conservative and there are restrictions on what types of clothes can be exhibited at the Riyadh show — no cleavage, nothing above the knee and nothing too transparent. The audience was female only."
Jacob Abrian, the founder and CEO of the Dubai-based Arab Fashion Council that organized the Riyadh event, said at the time that Saudia Arabia was the most important market in the Arab region for fashion because of its young population with high purchasing power. He writes NPR in an email that Arab Fashion Week reflected "the serious steps taken to reform the country."
A DRONE FASHION SHOW – Handbags & accessories
However, Abrian pans the drone catwalk. He notes that Dolce & Gabbana recently used drones for the first time in history in their 2018 show of handbags and accessories.
"The latest show in Saudi Arabia has copied D&G innovative idea in a very bad quality which absolutely doesn't reflect the vision and standards of the Arab Fashion Council," Abrian writes NPR.
Twitter users piled on the scorn after London student Jina Khoushnaw tweeted a video of the event she found on YouTube. Khoushnaw writes NPR that she posted it because she thought the show was "creative, different and extremely amusing too." One user commented that he didn't know "if they're living in 3018 or 1018."
Another calls it a ghost show and a third writes a dress reminded her of "dementors from Harry Potter."
I understand the drones used for this Saudi Arabian fashion show were DJI drones, and you can find more information on those drones, like the Mavic Air, Mavic Pro, and the Spark right here Also of note, if you haven't heard yet DJI has decided to include their own registration requirements. New owners of most DJI drones will be required to register with the company to activate their drone before you can fly it. I know, this can be kind of annoying, but it is a requirement. However if you are already registered, and signed in, then this is nothing really new to you.
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Be sure to take a look at my other articles here at AllDroneSchool.
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Source: https://www.alldroneschool.com/a-drone-fashion-show/
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